Чат-бот для отеля: Способ увеличить прямые бронирования на 40%
The Importance of Chatbots in the Hotel Sector
The hotel industry is one of the sectors with the most customer questions and the most repetitive questions. Questions like "Is breakfast included?", "Do you have a sea view room?", "Is early check-in possible?" are asked hundreds of times a day. A chatbot answers these questions instantly while allowing staff to focus their time and energy on complex matters.
Why Does a Chatbot Increase Direct Reservations?
OTA (Booking.com, Airbnb, etc.) platforms charge hotels 15-20% commission. A customer booking directly from the hotel website or WhatsApp is advantageous for both the hotel and the guest. However, most hotel websites cannot instantly answer a visitor's question — and the visitor returns to Booking.
A chatbot instantly answers "Do you have rooms available for these dates? What's the price?" and guides the customer to reservation without losing them to OTAs.
What You Can Do with a Hotel Chatbot
Room Information and Price Queries
Add room types, capacities, features (balcony, jacuzzi, view) and current prices to the knowledge base. The chatbot asks a few questions to recommend the most suitable room to the customer.
Reservation Flow
Check-in/out dates, number of people, children's ages and special requests are automatically collected by the chatbot. To complete the reservation, a redirect to the website or a confirmation via WhatsApp can be obtained.
Multilingual Support
In the tourism sector, guests come from different countries. 1Click Chat naturally supports Turkish, English, Russian and Greek. Foreign guests can ask their questions in their own language.
Location and Transportation Information
Distance from the airport, shuttle times, nearby activities and recommendations can be provided through the knowledge base.
Guest Communication via WhatsApp
Post-reservation communication is just as important as pre-reservation questions. Check-in reminders, room upgrade offers or local activity recommendations can be sent via WhatsApp. This improves the guest experience and encourages repeat reservations.
Conclusion: Is 40% Increase Possible?
Many hotels report a 30-45% increase in reservations through their website after installing a chatbot. The main reason is that visitors find answers to their questions instantly and make direct reservations instead of going to OTAs. With 1Click Chat's Starter plan at €80/month, the return on this investment is quite fast.
